Resume
Work
Experience
2019- 2023
Marketing & Proposal Coordinator
Assisted with marketing, business development, and rebranding efforts following the merger of O'Brien & Company and 360 Analytics in Seattle, WA, into O'Brien360. Applied proven communications and support experience to collaborate with web designers on new website launch and company collateral updates.
Duties
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Utilized Smartsheet to track and analyze lead generation and conversion rates.
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Assisted with market research and competitor analysis to identify new market opportunities.
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Facilitated remote business development meetings on Microsoft Teams and Zoom.
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Maintained and updated the website using proprietary web development tools.
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Collaborated with senior leadership to create the company style guide.
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Managed process for obtaining an International Living Future Institute (ILFI) social justice label.
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Designed marketing collateral using InDesign, including proposal documents, letterhead, and business cards.
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Created and posted social media content using Snappa, Canva, Adobe Express, and Animoto via Hootsuite.
2017 - 2019
Communications Specialist
Collaborated with the Marketing Manager, Executive Team, and department managers at
PSF Mechanical in Kent, WA, to develop, coordinate, and manage multi-channel, internal, and external communications programs. Worked closely with the sales team on special projects and tasks critical to the company’s success.
Duties
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Assisted in creating proposal content; proofed, edited, and fact-checked copy as needed.
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Developed boilerplate or case studies for different areas of focus.
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In collaboration with Human Resources, created content for intranet and other internal communications.
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Updated the company's website content and digital assets to ensure a consistent brand experience.
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Developed and executed communications programs through various media channels.
2016 - 2017
Contract/Freelance
Freelance marketing writer and consultant specializing in assisting various organizations with marketing campaign management, copywriting and copyediting, communications, social media, branding, and press releases.
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Duties
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Provided creative direction for a billing website, suggesting improvements for user experience (UX), search engine optimization (SEO), site design, and performing copyediting duties.
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Assisted a Multilevel Marketing (MLM) business representative with self-marketing efforts, including digital marketing content and event planning.
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Wrote a press release for the owner of a domain website to publicize a new domain name.
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Designed a commemorative t-shirt for a family reunion.
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Created a nutritional infographic for a health and wellness blog owner.
2008 - 2013
Corporate Marketing Specialist
Assisted with branding and marketing by writing and editing press releases, communicating with regional offices, and managing company campaigns for McKinstry. Maintained corporate website and social media platforms to promote interaction between company and clientele.
Duties
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Helped drive monthly website traffic by producing unique content that stayed consistent with the company branding guidelines.
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Led company campaign to communicate with more than 1,000 customers through well-researched monthly emails.Interviewed subject manager experts, performed copywriting, editing, planning, and scheduling.
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Helped achieve Innovation Center tenancy targets for Seattle and Spokane locations by writing content for its marketing website, creating client profiles, and assisting with defining the site’s look and feel.
Additional
Experience
Marketing Coordinator for Elliot Bay Design Group – Seattle, WA (2013 – 2016)
Senior Copywriter for OMAX Corporation – Kent, WA (2007 – 2008)
Skills
& Expertise
Copy Editing & Proofreading |
Case studies, proposal content, press releases, blog posts, email, websites
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Digital Marketing & Content Creation |
Social media management, web content development, Office 365, Smartsheet, Snappa, WIX, WordPress​
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Project & Calendar Management |
Proposal coordination, social media campaigns, vendor selection
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Tools & Software |
Adobe Creative Cloud, Animoto, Canva, Hootsuite, MailChimp, Microsoft Publisher
Education &
Certifications
University of Washington | Bachelor's Degree
English with creative writing emphasis